Executive Summary (150 words)
Key issues the company faces (400 words): Based o

Executive Summary (150 words)
Key issues the company faces (400 words): Based on your analysis, you should identify what are the main challenges and barriers are and what are the drivers for StingRay to succeed. The key issues should be relevant to marketing and be supported by the reliably sourced facts from your marketing analysis.

Provide marketing objectives (400 words): Your objectives must include sales or market-share forecasts and may also relate to other goals such as satisfaction, repeat custom, branding etc. They should be formulated in a specific and measurable manner (SMART). The marketing objectives should be linked to the key issues identified in your Marketing Analysis.
Discuss and critically evaluate your Customer Value Proposition, including Segmentation, Targeting and Positioning (STP) (400 words): Indicate how value is to be created, to which consumer segments and why. In addition, you should recommend how the StingRay brand should be positioned considering the competitors in the international market. You should base your proposals on the content in this module. Provide a rationale to support your recommendations.

Recommendations (400 words): Provide detailed recommendations for the marketing mix elements which will enable StingRay to achieve its desired targeting and positioning. Justify your proposed implementation with a comprehensive rationale and support with theoretical frameworks or tools.

Controls and measurements (400 words): Provide detailed controls and measurements that will enable the StingRay to monitor its recommended marketing mix and thereby help ensure it achieves its plans with an appropriate timescale.